MailPoet Starter
Campaigns, forms, analytics and basic automation inside WordPress; the free list stops at 500.
Technical Profile & Specs
verified 2026-08-10
- Cost
- $0 / forever (Free tier / Free tool)
- License
- GPL-2.0+
- Hosting Model
- Local or hosted (your machine or their cloud)
- Platforms
- webself-hostedself-host, real ops
- Installation
- Install the WordPress plugin, create a MailPoet account, and enter the free Starter-plan key
- Operational Setup
- It requires an existing, maintained WordPress site plus a plan key and sender/domain approval; it is not a standalone email app.
- Where Your Data Lives
- Lists, subscribers, newsletters, forms, and settings live in MailPoet tables inside the site's WordPress database; MailPoet's sending service processes recipient addresses and keeps delivery logs, which its documentation says are erased after three months.
- The Catch / Trade-off
- It works only inside WordPress and the free Starter allowance stops at 500 subscribers and 5,000 emails per month.
Replaces 2 paid apps
up to $32/mo ($384/yr) in subscriptions
MailPoet Starter FAQ
Common questions
Is MailPoet Starter free and open source?+
MailPoet Starter is a free tool that runs on local or hosted. Campaigns, forms, analytics and basic automation inside WordPress; the free list stops at 500.
What paid software does MailPoet Starter replace?+
MailPoet Starter serves as a free replacement for 2 paid SaaS applications: Mailchimp, MailerLite, saving up to $32/month ($384/year) in subscription bills.
How do you install and set up MailPoet Starter?+
Installation: Install the WordPress plugin, create a MailPoet account, and enter the free Starter-plan key. Setup notes: It requires an existing, maintained WordPress site plus a plan key and sender/domain approval; it is not a standalone email app.
What is the catch or trade-off with MailPoet Starter?+
It works only inside WordPress and the free Starter allowance stops at 500 subscribers and 5,000 emails per month.