Microsoft Clarity
Unlimited session playback and heatmaps for free; the product is exactly as suspiciously generous as it sounds.
Technical Profile & Specs
verified 2026-08-10
- Cost
- $0 / forever (Free tier / Free tool)
- License
- proprietary, free
- Hosting Model
- Hosted (their cloud)
- Platforms
- mobilewebthey host it
- Installation
- Create a Clarity project and add its site-wide script directly or through a tag manager
- Operational Setup
- Insert the tracking script and complete the consent, privacy-disclosure and data-governance review appropriate to the site
- Where Your Data Lives
- Session recordings, heatmaps and events are stored in Microsoft's cloud; ordinary recordings are retained for a limited period, with selected favorites retained longer
- The Catch / Trade-off
- It lacks Mouseflow's deeper form analytics, feedback surveys, conversion funnels and dedicated commercial support, while data lives in Microsoft's cloud.
Replaces 1 paid app
up to $25/mo ($300/yr) in subscriptions
Microsoft Clarity FAQ
Common questions
Is Microsoft Clarity free and open source?+
Microsoft Clarity is a free tool that runs on hosted. Unlimited session playback and heatmaps for free; the product is exactly as suspiciously generous as it sounds.
What paid software does Microsoft Clarity replace?+
Microsoft Clarity serves as a free replacement for 1 paid SaaS application: Mouseflow, saving up to $25/month ($300/year) in subscription bills.
How do you install and set up Microsoft Clarity?+
Installation: Create a Clarity project and add its site-wide script directly or through a tag manager. Setup notes: Insert the tracking script and complete the consent, privacy-disclosure and data-governance review appropriate to the site
What is the catch or trade-off with Microsoft Clarity?+
It lacks Mouseflow's deeper form analytics, feedback surveys, conversion funnels and dedicated commercial support, while data lives in Microsoft's cloud.